Idyoma | John Lloyd

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A.I. Language learning app, onboarding

Case #1

Project details

Role

Lead designer and founder

Design goal

Create a clear and intuitive onboarding experience

Context

Language learners want to learn about specific topics

Business impact

Increase paid conversion rate and retain users

Problem

Language learners become disengaged when the language learning lessons and the chats
with other learners are not focused on the topics they care about.

Original state

Average engagement time per active session

3m 37s

Conversion rate to paid user

New design

Average engagement time per active session

4 minutes 34 seconds

+30%

Conversion rate to paid user

+100%

Solution

Users can enter their language learning goals, select the topics they are interested in before
entering the app. This allows the customer to be more exposed to more of the apps
functionality and some of the outcomes they should expect. As a result we saw conversion
rates double and engagemenet grow by 30%.

Step #2: Structured chats

Step #1: Onboarding

AR & VR concepts

Concepts

Hola, ¿cómo estás?

AR Concept

Below are two concepts of how Augmented Reality (AR) technology could be used to improve idyoma’s users’ language learning experience. To the right is a graphic I designed of how I imagine AR glasses looking like, modeled after my old pair of glasses.

Tranposed Video Conferencing

One concept is to allow users to move inbound video calls to their AR glasses. By doing so, language exchange conversations are more flexible and more lifelike than ever before. Transposing video calls is great for group calls and for teacher / tutor environment where ones hand could be free to write on a white board, take notes, or do other activities like cooking.

Real-life Language Exchange Support

Another concept is to allow the AR glasses to support visualization that would enhance real-life language exchange. Such support could be real-time call-signs and transliteration. Another possible feature of Real-life Language Exchange Support is to help AR glasses wearers to spot the members of their pre-arranged language exchange meet-up from a crowd, which is often the problem in many popular meet-up locations in Europe and Asia.