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Hi, I'm John Lloyd

A results-driven product designer with over a decade of experience and a proven track record
I craft clean experiences that drive growth

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Lead designer on +10 major initiatives

+4% sales (mobile)

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Machine learning to target customers most likely to upgrade

Compare flights when making changes

Owned Rewards Miles

Merchant error reporting

Lead designer on multiple core features used by 10's of millions of users everyday

Rewards benefits

Credit card transaction filters

Senior design

Global community of language enthusiasts

Translate and edit messages

AI chat bot for language learning

250,000 downloads

Role: CEO & Designer

Voice and video calls

Controls to explore arteries

3D vessel rendering

Role: UI Design

Design system: creator & owner

$380 million annual sales (2021) - Cardiovascular

Lead UI designer on machine learning angioplasty medical device

Cross-Platform Interoperability

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A concept for Apple, allowing for a more intuitive media handoff between devices in a shared ecosystem.

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Apple Concept

Share media to all devices

Media Sharing
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Role: Inventor

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Other design experiences:

Leading influence

CEO / Chief Design

Co-founded and lead my start up Idyoma to raise over $200,000. I managed developers, freelance designers, marketing and legal for growth of 250,000 new downloads and 20,000 active devices today. We were able to increase our paywall's conversion rate to 10% consistently (3-8% for the industry).

Managed designers

I was assigned designers in all of my corporate experiences. Under my guidance, junior designers were tasked with supporting enterprise initiatives. In the case of Abbott Labs, two junior designers help me maintain the design system I helped create for the award-winning Ultreon 3.0 Angioplasty medical device.

Research

At all my experiences, I worked first-hand with users and customers. At Abbott, I was charged with reaching out to, and visiting our network of cardiologists, collecting direct user feedback. At Idyoma, I hosted user nights, where our initial MVP was tested. I collected feedback on the app iterations, as we all practiced speaking a new language over a beer!

Industry trends

I have given numerous speeches and roundtables supporting design initiatives in entrepreneurship as an alumni at D'amore McKim School of Business (Northeastern University, Boston, MA). I was also invited to pitch at a university level event at Harvard, with representation from Cornell, MIT, Boston College, UPenn, etc.

Testimonials

Clasonda Armstrong-Grandison

Director Design at United Airlines

What do you do with a designer as talented as John... "succeed strong with your companies UX!" I had the honor to have John on my team at United. As a contract/partner designer his talent was leveled up often beyond our FTE's. His patience to understand the problem and empathetic approach to a UX solution while confirming the UI was best, he found wins for United's customer experience. Any team that gains his talent will find a powerhouse at the wheel. I want to thank John for remembering United's customer in his work and helping to make the journey for every passenger mega smooth. John, I'd allow you on my team ANYTIME! Keep crushing the UX friend.

Scott Welliver

Director Design at Capital One

I highly recommend John for any design role. They have a keen eye for aesthetics and are able to bring a fresh perspective to any project. In my experience working with John, they have consistently impressed me with their ability to understand the needs of a project and deliver high-quality work that meets and exceeds expectations. Their strong work ethic and dedication to their craft are evident in every piece they create. I have no doubt that John has a bright future ahead of them in the design industry and I have no reservations in giving them my highest recommendation. I believe they would be a valuable asset to any team and would thrive in any design challenge presented to them.

About me

I'm a creative and results-driven product designer with a passion for crafting digital experiences that are both visually captivating and deeply impactful. My journey began in the Middle East, where growing up in places like Abu Dhabi gave me a global perspective and a deep sense of empathy that shapes my design process. I later earned a Bachelor of Science in Business from Northeastern University, focusing on Information Systems and Management.
Throughout my career, I've led diverse design initiatives, from developing revenue-boosting features at United Airlines to pioneering innovative medical device apps at Abbott Laboratories, where I also hold a patent. My work has consistently driven significant results, making a substantial impact in every company I've collaborated with. I thrive in roles that require strategic thinking and meticulous attention to detail, and I excel in collaborating with cross-functional teams to see projects through from concept to completion.
Creativity has always been at the core of who I am. Whether I'm exploring new trends in tech, traveling to new destinations, or starting a new painting, I'm constantly inspired by the world around me. I'm also passionate about all things outdoors, fine dining, and diving into documentaries that broaden my understanding of different perspectives.
With a blend of technical expertise, creativity, and a results-driven mindset, I'm well-equipped to make a significant impact in roles that value both leadership and hands-on design excellence. I'm excited to continue pushing the boundaries of what's possible in design, all while fostering a collaborative and innovative atmosphere.

Thanks for stopping by!

John Lloyd

P.S. if you are new to product design message me, I'll see if I can help!

Resume/contact

Get in touch

You can reach me at john.s.f.lloyd@gmail.com or write me below and I'll get back to you.